Don't expect a new normal.
Build your new reality.
The markets are changing because people are revaluing our needs, desires and resources to satisfy them. But also because there are new players who hope to take a part of the business... of your business.
The optimization process of your brand allows you to place it in the position that your strategy defines. You can seek to maximize the contribution in value or growth in volume with an adequate management of the product portfolio, presentations, prices and distribution.
For whatever the objective, you will have to thoroughly review the territory of the brand, understand your consumers and define a superior value proposition to create a standard of excellence with your brand.
Josephine Espinosa
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Oscar Ibarra
Five days of intense teamwork will result in the optimization of a brand.
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We will analyze your entire territory:
Competitive context, brands, positioning and marketing mix.
Tomography of the consumer through communication and analysis of the positions of the competition.
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We will define a superior positioning containing the value proposition that will make you prefer it over your competitors.
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We will develop the specific objectives and the strategy to achieve them.
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We will set the parameters for measuring results.
General information.
Conditions:
All participants agree to sign a confidentiality agreement to protect the information of the analyzed brand and company.
They must have 2 to 3 hours of work per day during the program.
Registration fees and conditions.
PERSONAS _cc781905-5cde-3194-bb3b- 136bad5cf58d_CUOTA INDIVIDUAL _cc781905-5cde-3194-bb3b -136bad5cf58d_CUOTA TOTAL
1 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ $7,500 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ _cc781905-5cde-3194 -bb3b-136bad5cf58d_$ 7,500 _cc781905-5cde-3194-bb3b- 136bad5cf58d_
2 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ $6,750 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ _cc781905-5cde-3194 -bb3b-136bad5cf58d_$13,500
3 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ $6,375 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ _cc781905-5cde-3194 -bb3b-136bad5cf58d_$19,125
5 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ $6,000 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ _cc781905-5cde-3194 -bb3b-136bad5cf58d_$30,000
8 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ $5,625 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ _cc781905-5cde-3194 -bb3b-136bad5cf58d_$45,000
10 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ $5,250 _cc781905-5cde-3194 -bb3b-136bad5cf58d_ _cc781905 -5cde-3194-bb3b-136bad5cf58d_ $52,500
The fees for two or more people apply only in complete group registrations with the total number of attendees and billed to a single company name.
If one of the participants requests that the case be carried out with one of their brands, they will cover an additional fee of $25,000 for the benefit they will obtain.
In the case of closed workshops for companies, the additional fee of $25,000 always applies for carrying out the process with one of their brands.
Payments must be made by bank transfer and be accredited no later than the Thursday before the start of the event.
In case of cancellation by any registered person, the fees will not be returned but the registration may be transferred to a third party.
Times and dates:
The program of the Online Interactive Workshop on Brand Optimization will be carried out once a minimum of 10 participants have registered and paid their fees.
It will start on Mondays and end on Friday of the same week.
It is possible to carry out a special private program for companies as long as there are 10 or more participants.
In case of not having the minimum of 10 registered, the decision to cancel or continue will be put to a vote, as long as there is a minimum of 5 registered.
In case of cancellation due to lack of quorum, fees will be returned.
Requirements:
Participants must have a computer with internet access capable of holding Zoom videoconferences and accessing Google Drive to edit documents in the cloud. They should preferably have Microsoft Office on their computers.
A process guided by specialists through the 4 VISION system.
In a closed group with a minimum of 10 participants, we will create five work teams that will have specific responsibilities within the process to familiarize themselves with the methodology and be able to apply it later within their companies with their work teams.
