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Declaring the Purpose is the first step in building a culture of respect, fairness, and inclusion.


Today more than ever, the institutions that train the new generations require a solid ethical and ideological structure to minimize risks and dedicate all their energy to the task of training and developing young people with high productivity rates and high moral quality.


Declaring the purpose is fundamental to structuring a program that creates a culture of respect, equity, and inclusion.


We invite you to an online conversation to discuss the topic. We will talk about what the purpose is, the structuring of a framework derived from it and how to turn it into concrete actions.


Thursday, October 6 at 5:00 p.m. (CDMX time).

From Simon Sinek's golden circle to a framework applicable to the institution.


The first step is to discover and declare the Purpose of the institution. If you're not sure yet, don't worry. A fairly small percentage of top managers in the world say they are clear about their purpose.

Once declared, it is vital to transform it into an operational framework that fosters freedom within this framework by establishing values and beliefs and defining the enabling tools to achieve it.


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