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Online dialog | Thursday, November 19, 10:00 a.m.

Encounter exclusive for entrepreneurs and directors.

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Discover CRECER, the agile strategic planning methodology for improving your company's results faster.

It aligns all areas of the company and achieves comprehensive results quickly.


The functional areas of companies tend to run independently like fiefdoms exercising vertical authority with little interdepartmental collaboration. This is accentuated when they are not linked by a planning process that includes horizontal collaboration in the organization to achieve the objectives in an articulated manner.


That is why defining objectives without structure and without linking them to all areas of the company can generate disjointed results e unexpected. While sales can reach the defined budget, the company's profits can be hurt. Finance can deliver the stated EBITDA, but service quality can suffer in the process. 


CRECER is the methodology used by COM Constructores de Marcas in companies such as Monsanto and Atletica to align objectives and drive all the efforts of the organization to achieve faster results.


The CRECER methodology is applicable to any type and size of company.

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Dialogue conducted by Oscar E. Ibarra Humphries.


President and General Director of CÓM Constructores de Marcas, dedicated to strengthening companies by nurturing brands for more than 30 years.

Lecturer and consultant for national and international companies.

Thursday November 19 , 10:00 a.m.

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